Prachi Bhatia quit her high-paying job to build Chokhat home venture that made Rs. 14 lac in Covid-19

Prachi Bhatia left a high-paying job and started her own business. Her home decor and gift products business, Chokhat, made Rs. 14 lakh, during the pandemic.

Many of us fight to stay in our professions, helping others build their brands using our skills, but few of us have the confidence to strike out on our own and build our own empires.

Prachi Bhatia, a 24-year-old from Ghaziabad, is one of those who quit a well-paying job to pursue her dreams, and she is now reaping the benefits of her efforts.

Prachi has gone from having one order when she first started her firm in 2018 to making Rs 14 lakh in revenue during the coronavirus pandemic in 2020. The Ghaziabad native was always a high achiever, and the Haryana government honoured her in 2017 for graduating first in her product design class at the GD Goenka School of Fashion & Design.  She then moved on to acquire a job Prachi Bhatia quit her high-paying job to build Chokhat home venture that made Rs. 14 lac in Covid-19

, but she had the notion of starting her own business in the back of her mind the whole time, though she had no idea it would happen so soon.

Prachi resigned her last job, where she was earning Rs 45,000 monthly, barely two days after starting it, after multiple spells in unsatisfactory positions. Prachi started Chokhat, her home décor and gift business, with an investment of Rs.1 lakh in a spare room in her parents' house in 2018, while working as a freelance graphic designer to supplement her income.

Chokhat's items, according to Prachi, are eccentric and influenced by natural aspects such as flowers, animals, and birds.

Prachi was confident that she would receive at least a few orders when she first published the brand's website, but she only received one in the first month and two in the second. Despite her disappointment, she persisted.  Prachi was scared that she had made a horrible decision. She says she wasn't as experienced in business as she  believed, butI didn't give up and learned marketing tactics that would work for her brand utilising YouTube videos.

After nearly five months, business began to pick up.  The first Diwali in 2018 brought Chokhat Rs. 40,000 in sales. And by Diwali 2020, sales had risen to Rs. 2.25 lakh, and Prachi's business had created Rs. 14 lakh in turnover, despite the Covid-19 pandemic.

Since people were continuously on social media during lockdown  Prachi says she decided to make hay and increased her budget for Instagram and Facebook marketing. She has now rented an office and employed a team of interns, graphic designers, photographers, and vendors to assist her with product development and marketing.

Prachi, on the other hand, admits that she has faced bias because of her gender, adding, "On several occasions, vendors have not followed orders and have taken me a little lightly because I'm a woman."

Prachi says that while home decor and gifting products are easy to ship and the cornerstone of her firm, she also intends to start selling furniture and kitchen products in the future. Prachi's plans for Chokhat is that in 10 years it should have all of the things that are utilised within a home.

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