Know how D2C brand Styched is using technology to solve fashion problems
After electronics, fashion is the second-largest category. This is the tale of a firm that is empowering local tailors to find work by leveraging technology and providing consumer-driven solutions. With fashionable and fresh trends, we are becoming hungry fast fashion shoppers. Fast fashion has become popular in this age of influencer-driven social media. However, with rapid fashion comes criticism. Styched, a Bengaluru-based firm, aims to promote the uniqueness of bespoke clothing, which is on the decline. Styched is a direct-to-consumer (D2C) brand that solves fashion difficulties using technology. Soumajit Bhowmik and Durga Dash created Styched in Bengaluru in 2019. Its core objective is to use technology-driven techniques to tackle the consumer problem of quick fashion. Fast fashion is now raging the marketplace. Many people, from influencers to college students, prefer it. Fast fashion is a design, production, and marketing strategy that emphasizes high-vol...