Ratan Tata backs new startup that seeks to be a good fellow to the elderly
A new startup that seeks to be a companion to the elderly people has been launched in India. The company, called Goodfellows, is being backed by Ratan Tata. Goodfellows, a Mumbai-based startup founded on August 16 and backed by 84-year-old Indian industrialist Ratan Tata, aims to reach out to the elderly. Through "intergenerational friendships," it hopes to provide companionship in the sunset of their lives. The startup will hire recent graduates to assist senior citizens "in the same way that a grandchild would." These young soldiers will be referred to as goodfellows. Fortunately, a 30-year-old Cornell University graduate has taken the lead on this front. Shantanu Naidu is also a Tata employee. "The company emphasises that companionship can mean different things to different people." To some, it may mean watching a movie or retelling old stories... and we are here to accommodate it all... Mr. Tata's investment in our ventur...