Kruthika Kumaran Launches Organic Skincare Brand Vilvah after Losing her Mother to Skin Condition
In Tamil Nadu’s Gobichettipalayam, a small town located in Erode district, Kruthika Kumaran grew up amid a lush farm, having family background occupied with agricultural qualifications. Married at a very young age of 21, Kruthika recalls that she never had any business enterprise acumen and had never stepped foot of Tamil Nadu. Becoming old, she watched her mother Manjula Devi struggle with severe skin ailment, for which she needed to consume a few steroids. Unluckily, these steroids eventually affected Manjula’s kidneys, and in 2016, she passed away, leaving Kruthika in severe distress. “I had been all-around 30 then and was required to divert my mind. I had spent many years caring for my mother, and losing her still left me very emotional,” Kruthika claims. Manjula, who was allergic to most soaps and similar brands and products, would usually tell Kruthika to master the value of handmade goods. “She urged me to know how to make these products myself, but I was shedding alm...