Meet the couple that built Rs 15 cr apparel brand Berrylush after quitting their high paying IT jobs
Alok Paul and his wife quit their high paying IT jobs to start their own business. The couple built an apparel brand Berrylush that clocks a turnover of Rs.15 crore. It is a fairy tale love story that grew at IIM Raipur, where two young software engineers from separate Indian states joined for an MBA. After courting for a few years, the couple married in 2017, and then created an apparel brand with a turnover of Rs 15 crore last year and are approaching Rs 35 crore this year. Berrylush was founded in 2017 by Alok Paul, 35, and Anusha Chandrashekar, 32, after they left their high-paying IT professions. Alok says, he and Anusha noticed a void in the market for high-quality, affordable western attire. This led them to launch Berrylush, which the couple views as their first child. The pair, who began with four machines and four tailors in a 300 sq ft facility in New Delhi, now operates from a 26,000 sq ft five-story structure in the same city, with 300 machines and appro...