Know how Yatrikart caters to travelers with retailing-on-the-go
Yatrikart, an Indore-based retail chain, is allowing micro-entrepreneurship by utilizing technology to empower hawkers and shopkeepers at transit stops and roads. Gaurav Rana, who is from a tiny hamlet in Haryana, began working at the age of 17. Gaurav was lured to the beauty and wellness market after closing Vocano Events in 2016, and shortly co-founded Calipso, a website for making appointments for beauty treatments from anywhere, with his brother, Mohit Rana. Within seven months, the firm had profitably grown and offered 3,000 beauty treatments to over 950 consumers, with order values ranging from Rs 500 to Rs 2,000. Gaurav next focused his attention on minor vendors and hawkers, especially those selling food, toys, and periodicals aboard trains. Small hawkers and merchants are frequently evicted or penalized. Many people are unaware of how an age-old vocation like hawking and peddling became prohibited in India. The reason for this is because many hawkers are not aut...