‘Jug Jugg Jeeyo’ movie attracted the masses with these marketing strategies
Jug Jugg Jeeyo’ was one of 2022’s most awaited movies at the box office. Find out the marketing strategies used by the movie to attract the masses. The film 'Jug Jugg Jeeyo' is about a Punjabi family and the divorces that occur in two generations of the Saini household in Patiala. With a solid background score, the film became one of the year's most popular family entertainers. Let's see how the filmmakers created a buzz around the film in order for it to stick in the minds of the audience. After all, it was one of the Dharma camp's first films to hit theatres in over two years. 1. The initial buzz The producers announced a pan-India poster launch across all social media platforms, encouraging fans to send videos of themselves saying the phrase " JugJugg Jeeyo " in their native language. One lucky winner from each state and union territory was chosen to be a part of the film's first poster launch. Two days later, the winners from...