How a farmer's sons turned a tiny pan shop into a Rs 300 cr dairy empire Sheetal Cool Products
Dinesh and his three brothers founded Sheetal Cool Products Ltd in search of a better life. The firm now has over 500 food products and is supplying overseas. Four brothers from the Bhuva family moved from Chavand village to the neighbouring city of Amreli in Gujarat in 1987. Dinesh, Jagdish, Bhupat, and Sanjeev, the sons of a farmer, decided to look for better opportunities in the city. The eldest brother, Dinesh, recommended building a pan shop near the city bus stop. They opened a pan (betel leaf) and a cold drink kiosk with money borrowed from their father, Dakubhai. They had no idea that a modest cubicle would set the groundwork for a Rs 300 crore enterprise. After three decades, their little pan counter has enabled them grow into a company that sells hundreds of different dairy and food products. Bhupat claims that the profits from the shop enabled them to earn a good living and pay for their education. However, the city experienced expansion and beautification in ...