How Sanjana Nischal built digital marketing firm Digital Kong with zero investment during Covid-19
Sanjana Nischal built a digital marketing company, when many businesses were suffering due to Covid-19. Digital Kong now has almost ten clients and is growing. Sanjana Nischal, of Jammu, founded her digital marketing firm Digital Kong marketing solutions just 20 days before India's nationwide lockdown. Nonetheless, the 25-year-old woman was able to transform Digital Kong into a profitable venture. Sanjana left her job in digital marketing to visit her homeland, but she was approached by old clients to continue working for them because of her work ethic. She explains, "That's when I decided to start a digital marketing company." So Sanjana established her company with two clients and a graphic designer, with no financial input required. The company has already been in operation for two years and has nine clients and 15 employees from Mumbai, Delhi NCR, Pune, and Jammu. Sanjana explains, "I wasn't terrified, I was excited; it was ...