Customer engagement app MoEngage to secure $70M at a valuation of $700M
MoEngage is in the final stages of negotiating a new round of funding. To date, the customer engagement startup has raised $100 million. Consumer interaction platform, MoEngage, has entered late-stage discussions to secure a new round of funding from new and existing investors. The company's Series D round will be followed by a fresh round in four months. Goldman Sachs is in early talks to lead a $70-75 million financing in MoEngage. The company's existing investors will also increase their interest in this round. MoEngage assists businesses in channeling marketing efforts and campaigns to potential customers via email, in-app messaging, SMS, and web push notifications with auto-optimisation. Brands use MoEngage to understand consumer behavior and engage customers across channels in order to enhance retention and loan-to-value (LTV) ratio. The Bengaluru-based startup raised $30 million in December from Steadview and current backers Multiples Alternate Ass...