Amazon acquires GlowRoad to compete with Shopsy, Meesho
Amazon has acquired GlowRoad, a social commerce startup which is focused on women. With the deal, Amazon would compete with Flipkart's Shopsy platform and social commerce firms like Meesho Amazon is putting a lot of money on social commerce, or the use of social network groups to boost e-commerce purchases. According to estimates, social commerce will be a $70 billion industry opportunity in the next years. On Friday, the e-commerce behemoth announced the acquisition of GlowRoad, a women-focused social commerce business based in the United States, for an unknown sum. The company stated in a statement that the acquisition will help it reach its aim to digitize 10 million local Indian businesses by 2025. An Amazon representative stated, "Amazon continues to explore innovative methods to digitize India and delight customers, micro-entrepreneurs, and sellers, and bringing GlowRoad onboard is a critical step in this approach." Amazon, in collaboration wi...