Success story of Nayan Shah whose packaged water brand Clear Pani is on track to cross
Nayan Shah founded the packaged drinking water brand Clear Pani in 2010. Over the years, the company has been able to trace an outstanding growth trajectory and is set to cross a Rs.100 crore turnover. According to a MarketsandResearch analysis, rising health concerns and a lack of safe drinking water have fueled the rise of the bottled water market in India. The market is predicted to increase at a compound annual growth rate (CAGR) of 20.75 percent from 2018 to reach Rs 403.06 billion by the end of 2023, up from its present value of Rs 160 billion. Despite its size, the bottled water market has seen no new local entrants in years. Nayan Shah founded Clear Pani, an Ahmedabad-based packaged drinking water firm, which began in 2010 with only 5000 bottles per day. The company now produces 25 lakh bottles per day and aspires to be a Rs 1000 crore firm by 2025. During a media interview, Nayan has discussed the company's origins, early years, and astonishing devel...