India's direct selling sector hits Rs 18K cr milestone in FY21
In the pandemic-affected fiscal year of FY21, India's direct selling industry gained 7.7 percent. Maharashtra had the greatest share of direct selling sales, in 2020-21. According to a research provided by the Indian Direct Selling Association, the direct selling business gained 7.7 percent in the pandemic-affected FY21 to reach the Rs 18,000 crore mark for the first time. The industry's sales will be about Rs 18,067 crore in 2020-21, an increase of Rs 1,291 crore above Rs 16,776 crore in FY20 (IDSA). According to it, "in a year marked by the COVID-19 outbreak and widespread lockdowns, the Indian Direct Selling Industry emerged stronger and maintained its development pace. This has been accomplished by continuous innovation, the adoption of new technologies , and tailor-made adaptations to client and market needs." According to the Annual Survey 2020-21, employment in the direct selling industry has also increased. In FY21, the total number of activ...