Amritsar rice agent Raghunath Arora built Rs 4,686 cr Daawat brand to feed his village with quality rice
Raghunath Arora founded LT Foods to bring quality rice to the table of households in his village. Soon after, it became a globally popular brand — Daawat — with a worldwide reach of 60 nations. Raghunath Arora, a rice agent, set out on a mission to provide quality rice to the residents of his village, Bhikhiwind in Amritsar, some 70 years ago. In 1965, he established a modest rice trade company, which grew into a partnership enterprise, Lalchand Tirathram Rice Mills (LT Foods), in 1977. He sought to expand the reach of Amritsar's famous basmati rice, which is used in pulao and biryani, without sacrificing a fair price for the hardworking farmers. Following such ideals, LT Foods has expanded over the years to become what we now know as the Daawat Basmati rice brand. So, how did the brand remain relevant for so long? Ashwani Arora, Managing Director of LT Foods, a second-generation entrepreneur, says, "By preserving the company's worth. My father founded t...