Meet Sindhu Arun who took her rural family business from Rs 10 lac to Rs 6 cr turnover with PRESSO oil brand
Sindhu Arun took her family's rural business to the next level by launching a cold-pressed oil brand, PRESSO, in 2017. Her business now clocks a Rs 6 crore turnover. Sindhu Arun, an MBA graduate from Warwick Business School in the United Kingdom, has built a cold-pressed oil brand centred in a village in Tamil Nadu's Tiruppur district. She has grown the family business from a modest Rs 10 lakh in 2013 to Rs 6 crore in FY 2020-21. Winning the trust of her husband Arun's family, particularly her father-in-younger law's brother V Gopalakrishnan, who was running the family's copra business without a name or a brand, Sindhu hired staff, broadened the product portfolio, and increased turnover in a matter of years. Today, the company is known as AgriPro Industries, a partnership that sells copra, coconuts, coconut shells and husk, and three types of cold pressed oil (coconut, groundnut, and sesame) under the brand name PRESSO. Sindhu, 37, is from a middle-cl...