Mansukhbhai Prajapati built Rs3cr business with eco-friendly ‘Mitticool’ fridge after selling clay pots on bike
Mansukhbhai Prajapati's 'MittiCool' fridge keeps things cool and fresh even without electricity. His story is full of passion, determination, and dedication. Mansukhbhai Prajapati is the innovator of a eco-friendly and affordable refrigerator, called ‘MittiCool,’ which can be used even in places where there is no electricity. Mansukhbhai, who is 55 years old now was born into a family that manufactured clay pots for a living. He has come a long way from peddling handmade clay pots and pans in villages on an old bicycle to developing a Rs 3 crore revenue company - Mitticool Private Limited. Mansukhbhai is a Class 10 dropout from the village of Nichimandal in Gujarat's Morbi region, where his father used to create clay pots for a living as a family tradition. Mansukhbhai's brand Mitticool now sells a wide range of clay goods across the country, with a network of 150 dealers, more than 60 distributors, and nine showrooms in regions as diverse as Erna...