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Marketing automation startup Xeno secures $1.6M in seed funding round to help brands personalise ads

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Xeno has secured $1.6 Mn in a seed funding round.The marketing automation startup will use the money to further invest in its products as well as to ramp up hiring across several verticals. Xeno has raised $1.6 million in a seed investment round led by a group of private and institutional investors. This round of fundraising was led by Vinyl Capital, Ankur Nagpal's Vibe Capital, Java Capital, and Angel Invest Ventures. Curefoods founder Ankit Nagori, Mamaearth cofounder Varun Alagh, Apache Cassandra's Prashant Malik, CRED's Kunal Shah and Miten Sampat, Haptik founder Aakrit Vaish, Loginext founder Dhruvil Sanghvi, Profitwheel founder Vivek Bhargava, Fynd founder Farooq Adam, Verlinvest's Arjun Vaidya, and Tracxn founder Abhishe. The investment will be used to further invest in the product by the startup. Xeno also intends to increase hiring and will most certainly quadruple its staff in the near future across a variety of industries, including engineering...