Produze to connect Indian farmers & global retailers with $2.6M funding
Agritech startup Produze has secured seed funding of $2.6 million. The company will use the money to connect Indian farm producers and global retailers. With the intention of bridging the gap between rural farmers and global merchants, Produze, a startup, has acquired $2.6 million in seed funding from venture capital firms Accel and All In Capital. The money raised, according to Produze's co-founder and CEO Ben Mathew, will be used to expand the company's distribution network, tech staff, and purchasing resources. A B2B portal called Produze enables agricultural producers, such as farmers, processors, and packing houses, to sell directly to foreign retailers. Mathew and Gaurav Agrawal, Rakesh Sasidharan, and Emil Soman, all former Ninjacart executives, formed it in February 2022. According to Mathew, Produze's platform is currently live and accepting store and farmer applications. "We currently buy directly from Indian producers in order to service ...