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A fashionable footwear startup Tyron was founded by Divya Sijwali and Parth Puri of New Delhi. This friend's pair makes tires into footwear using a recycling approach; here's how they do it. Tyron is a firm founded by a teenager friend’s duo from New Delhi that sells footwear made from recycled tires. Tyron was created by Divya Sijwali and Parth Puri, both 17-year-old, in April 2021. Sijwali bemoaned to Parth over the phone one day that while there are numerous shoe and slipper options for special occasions, there isn't much available for everyday use. As a result, they decided to launch a range of comfortable footwear that could be worn on a regular basis while recycling. They picked tires as their primary material not just to save money, but also to demonstrate that they were contributing to society. They start by travelling to waste yards to obtain tyre materials to recycle, particularly in Ghaziabad, where tyres are cheap. They are then severed -...

After electronics, fashion is the second-largest category. This is the tale of a firm that is empowering local tailors to find work by leveraging technology and providing consumer-driven solutions.  With fashionable and fresh trends, we are becoming hungry fast fashion shoppers. Fast fashion has become popular in this age of influencer-driven social media. However, with rapid fashion comes criticism. Styched, a Bengaluru-based firm, aims to promote the uniqueness of bespoke clothing, which is on the decline. Styched is a direct-to-consumer (D2C) brand that solves fashion difficulties using technology. Soumajit Bhowmik and Durga Dash created Styched in Bengaluru in 2019. Its core objective is to use technology-driven techniques to tackle the consumer problem of quick fashion. Fast fashion is now raging the marketplace. Many people, from influencers to college students, prefer it. Fast fashion is a design, production, and marketing strategy that emphasizes high-vol...

ToTheCulture is a 360° media and entertainment organization working across various media and experiential formats to impact Urban Culture. On April 30th at 12 pm at Club Amethyst, Mumbai will have it's very first Multi Culture Popup Where’s The Drip organised by ToTheCulture hosted by Deev Thakrar. As part of India's expanding streetwear pop-up culture, our goal with the upcoming event is to support local Indian streetwear brands and sneaker resellers. When it comes to Indian-made brands, we have a great collection to show off. The Popup will showcase brands such as Hophead, blubrew, Prsperity, Evemen, Kicksclub, Mirage, and more. The event has a great line-up for you to enjoy your weekend. ToTheCulture has a multitude of entertainment zones that create a one-of-a-kind living experience. By combining dance, music, art, fashion, gaming, and lifestyle industries. The next event will benefit the Indian streetwear, sneaker, and reseller businesses by promoting them. Not...

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With the arrival of a new year, there is a slew of the latest fashion to attempt. The completion of 2021 is approaching faster than we thought quicker than we supposed, so it means that we will soon be ready to create a new season which will have to look forward with many modern styles we provide a good idea of what everybody will be choosing to dress up in 2022. Here are nine fashions we had seen on the spring 2022 runways all through fashion season that we believe can indeed be translated to daily wear so that you can try exploring how to most excellent style them right now. Embellishments with Beads A plethora of beads can transform a plain dress into something stunning. This elegant and adorable decoration is ideal for those who want to experiment with beauty and grace without committing to anything. Wear an embellished floral dress with stockings and puffy shoes for a 1970s punk look, or go casual with an overly large puffer jacket. For custom clothing vendors ,...