How parental stress led Varun and Ghazal Alagh to build Rs 700 cr D2C personal care business Mamaearth
Varun and Ghazal Alagh built a D2C personal care business due to parental stress. Mamaearth now clocks a turnover of Rs. 700 crore. When Varun and his wife Ghazal Alagh were unable to heal their infant son's skin condition with products accessible in the Indian market, they looked deeper. It was discovered that the Indian market was swamped with generic products that were contaminated with poisons and hence could not be used on newborns. Despite the fact that the couple was eventually able to meet their demand by ordering "appropriate" materials from the United States, which was a "inconvenient arrangement," they remained involved in the issue statement. Ghazal explains, "We learned that several poisons that were banned in countries other than India and determined to be detrimental to newborn skin were nonetheless commonly utilised here. That is what prompted us to believe that something should be done about it." Further discussions with...