Social commerce startup NE Origins sells over 1,000 regional food products
NE Origins, situated in Sikkim, was founded in 2021 and provides real food products from the Northeastern states throughout India. Rewaj Chettri, a serial entrepreneur, launched the ecommerce platform as his second significant firm. Rewaj, a 2018 Forbes Asia 30 under 30 fellow, launched NE Taxi, a tourist taxi aggregator in the region, when he was 19 years old. In addition, he has worked on a number of small businesses, including the podcast company NE Talks, the music app Cisum, the hyperlocal laundry service Washer, the delivery service Chitto, Sikkim Ventures — a micro-investment, promotion, branding, and accounting firm — and the photography platform Go Sikkim. During the COVID-19 epidemic, Rewaj realized that product entrepreneurs from the Northeastern states were reliant on physical events like as street fairs to promote their wares. "That used to be their core market," adds Rewaj, who is well-connected in the entrepreneurial world of Northeast India. Naga King Chill...