D2C activewear brand TEGO is carving a niche in the fitness sector
TEGO is a D2C high performance apparel, exercise gear, and accessories startup located in Mumbai. The brand claims to have grown twofold in the previous two years and to have sold over 2,50,000 goods. TEGO is a luxury sportswear brand for athletes founded in 2016 by entrepreneurs Krishna Chandak and Ashish Naik. According to the creators, it arose from a need for a suitable training gear that they could not locate. As a result, the pair set out to invent things that would improve their exercises. The co-founders began by selling gym towels, which they claim became an instant hit and a must-have item for athletes. Aside from towels, the Mumbai-based firm also sells clothing, yoga mats, socks, and sports equipment such as water bottles and jump ropes. Getting Started Krishna returned to India in 2011 after eight years in the United States and discovered it difficult to get a nice gym towel. "It took us a year to get started," adds Krishna, who holds an MB...