How Pashtush's MD Pranav Malhotra took Indian shawls to the world via Facebook, helped 1000 weavers
A Punjab-based business is taking luxury shawls from India to the world. Pranav Malhotra, managing director, , Pashtush, has talked about how Facebook has helped him do this. Pashtush is an Amritsar-based company that exports Indian luxury shawls around the world and Facebook has played a key role in making this happen. Managing Director of Pashtush, Pranav Malhotra, has discussed bringing the intrinsic work of weavers and artisans from the areas of Punjab, Kashmir, and Himachal Pradesh to the rest of the globe. He has also explained how Facebook assisted him in bridging this gap during the lockdown. Pranav says, "Pashminas are famous in Paris... That was something I did not know. Most of these shawls are created in India." Pashtush distributes its handcrafted items to 120 countries, including France. Pranav's brand of premium shawls, scarves, and ties for men and women is his attempt to carry on his family's history. Pranav comes from one o...