How Gujarat farmer Purushottam Sidhpara earned in crores with his unique marketing idea
Purushottam Sidhpara reduced his input costs by 40% and water usage by 20%, by switching to organic farming. In doing so he earned export orders from 10 countries. Purushottam Sidhpara is one of many farmers in India, who practise organic farming. Aside from the high quality and organic component of his product, what distinguishes this 50-year-old farmer's farming is his marketing technique. Sidhpara inherited his father's farms in Jamka village in Gujarat's Saurashtra area when he was 18 years old and has grown the business significantly over the years. Sidhpara sells practically everything in India and ten other nations, including grains, pulses, spices, vegetables, and fruits. When it comes to his marketing plan, most people are sceptical of his claims that he has never spent a penny on web marketing. His kind friendliness is what he employs. The story of how Sidhpara came up with this unusual selling concept concerns a local drought-resistance project tha...