Direct Selling Rules 2021, no need of Panic says Adv.P.M.Mishra
The Consumer Protection (Direct Selling) Rules, 2021 was notified by the Government of India on 28 th December, 2021.The sense of panic was created among direct sellers and other stakeholders as soon as this information became public by different sources. Articles regarding the outlawing of pyramid schemes and money circulation saturated every major news website. They also spoke about the challenges that would be faced by the key players in the direct selling industry including Amway, Oriflame etc. As per Adv.P.M.Mishra Instead of focusing on how these rules would bring structure to the direct selling industry, sources focused more on aspects that were already mentioned under the previous Direct Selling Guidelines, 2016 such as prohibition of Pyramid Scheme and Money Circulation Scheme. Being an industry that grew by 4.7% during a global pandemic with sales that have crossed a whopping Rs. 7,518 crores, appropriate regulations were needed to monitor and regulate the b...