Meet Neha Sharma who built Rs 1.5 cr easy-to-wear saree business Isadora Life with just Rs 3 lacs
Neha Tandon Sharma launched her startup with just a saree and a small investment. Isadora Life now clocks a Rs. 1.5 crore turnover. Neha Tandon Sharma's 'Wrap in 1 Minute Saree' should be considered one of the smartest creations in the Indian design business in recent years. Neha Sharma introduced the revolutionary product under the brand name 'Isadora Life' in 2019 with a minimal investment of Rs 3 lakh, aimed at modern ladies who need to wear something that is both beautiful and easy-to-wear. In less than three years, the brand has amassed a revenue of Rs 1.5 crore. Neha was a high-flying corporate executive, who used to travel over the world on business trips clothed in western clothes, when she was forced to relocate to a Tier 2 city in India a few years ago. At that time, having to put on a saree, was one thing she feared the most. Neha had left her position at Jetex, a Dubai-based aviation company that offered flight support services at airp...