Counterpart Ventures leads $4M funding raised by Upflowy to optimize web experiences
Upflowy has secured $4M to optimize web experiences with its no-code solution. Counterpart Ventures led the Sydney-based startup's latest funding. Consumer behaviour and purchasing patterns have been altered by the Covid-19 pandemic; data-driven decision-making is increasingly more critical to ensure that companies' products or services truly benefit people in times of uncertainty. According to Guillaume Ang, CEO of Australian startup Upflowy, demand for SaaS tools that enable online transactions has skyrocketed during Covid-19. Upflowy believes that it has the capabilities to assist organisations in generating high-performing user flow. The Sydney-based firm, which just raised $4 million, has created a platform that provides drag-and-drop tools for A/B testing and personalisation on web and mobile apps, and the best thing would be that businesses don't need to know any coding to use it. Counterpart Ventures led the current round of fundraising, which was...