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Amazon has acquired GlowRoad, a social commerce startup which is focused on women. With the deal, Amazon would compete with Flipkart's Shopsy platform and social commerce firms like Meesho Amazon is putting a lot of money on social commerce, or the use of social network groups to boost e-commerce purchases. According to estimates, social commerce will be a $70 billion industry opportunity in the next years. On Friday, the e-commerce behemoth announced the acquisition of GlowRoad, a women-focused social commerce business based in the United States, for an unknown sum. The company stated in a statement that the acquisition will help it reach its aim to digitize 10 million local Indian businesses by 2025. An Amazon representative stated, "Amazon continues to explore innovative methods to digitize India and delight customers, micro-entrepreneurs, and sellers, and bringing GlowRoad onboard is a critical step in this approach." Amazon, in collaboration wi...

NE Origins, situated in Sikkim, was founded in 2021 and provides real food products from the Northeastern states throughout India. Rewaj Chettri, a serial entrepreneur, launched the ecommerce platform as his second significant firm. Rewaj, a 2018 Forbes Asia 30 under 30 fellow, launched NE Taxi, a tourist taxi aggregator in the region, when he was 19 years old. In addition, he has worked on a number of small businesses, including the podcast company NE Talks, the music app Cisum, the hyperlocal laundry service Washer, the delivery service Chitto, Sikkim Ventures — a micro-investment, promotion, branding, and accounting firm — and the photography platform Go Sikkim. During the COVID-19 epidemic, Rewaj realized that product entrepreneurs from the Northeastern states were reliant on physical events like as street fairs to promote their wares. "That used to be their core market," adds Rewaj, who is well-connected in the entrepreneurial world of Northeast India. Naga King Chill...