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Seeza Bhardwaj built a D2C skincare brand after she had just given birth to a child. Here's how the startup, Green Loom, is making a mark in the natural skincare space. The company clocks an annual turnover of Rs. 36 to Rs. 48 lakhs. Seeza Bhardwaj, 28, had just given birth to a baby girl in February 2018 when she decided to follow her long-held dream of becoming an entrepreneur. Within the next 50 days, she launched her direct-to-consumer skincare company, The Green Loom. The Panchkula-based firm has now selected a collection of 31 'premium natural' skincare items, ranging from face packs and creams to cold pressed oils. In India, the startup has a presence both online and offline. As she looked at the overcrowded D2C skincare industry, particularly "organic," the mompreneur had been pondering over the concept of creating "simple, transparent, and fit-for-all" skincare products for a long time. Organic is the most overused word in skincar...

Summer is here and so is the time for pool parties, beach parties, and vacations. When it comes to beach parties, undoubtedly, you need to have an effective skincare routine to keep your skin protected from tanning. Sun is harsh in summer, and therefore, keeping the skin hydrated is essential. However, hydrating skin is not enough. We need to protect the skin from harmful effects caused by the intense heat and UV rays. Sunscreens applied topically are helpful but protect only the applied body part for a limited period. Moreover, sunscreens lose their SPF (sun protection) and need to be reapplied with time and don't offer complete protection from UV rays too. So, how can we concrete the skin defence without compromising a beach party?  Not sure where to start? Don’t worry! We'll provide three steps that you can follow to fight out the tan and photodamage. Let’s first understand the meaning of skin tan and photodamaged skin. Sun Tan Tanning refers to a skin dar...