Facebook to face $10B loss due to Apple’s new iOS policies
The new policy of the Apple operating system will lead Facebook to face a significant loss. Facebook Chief Financial Officer David Wehner. says the new policy will cause a headwind of $10 billion this year. Due to the impact of Apple's updated version, Facebook is expected to lose $10 billion this year. Apple published an iPhone update last year that included a feature that blocked apps from tracking your activity across various apps. Many apps, including meta, used to track users' operations and functions in other apps, but now Apple has created a feature for iPhone users that whenever other apps, such as Facebook and others, want to track records, a pop-up menu will appear asking users to allow or ask the app not to track, giving users the option to choose. Because social media giants rely primarily on advertising for their primary revenue, this results in a significant loss. This will be a difficult assignment for the apps to do. We may thank Apple for presenting Sheryl S...