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Zixa Strong harnesses innovative Oil in Water FlashMicelle ® Technology, with a powerful dual-action composition for fast relief from intense pain. Jenburkt Wellness, the premium consumer-wellness division from the house of publicly listed organization Jenburkt Pharmaceuticals Ltd, announced the launch of Zixa Strong, a high-performing pain-relief range that delivers fast-acting and long-lasting relief from muscle and joint pains. Created using an innovative, scientifically advanced oil-in-water FlashMicelle ® technology, Zixa Strong promises to create a revolution in the pain relief category with its non-greasy, quick-absorption mechanism and unique formula for immediate pain relief. The advanced FlashMicelle ® technology is a combination of ultra-rapid mixing techniques, and a uniquely powerful approach to modify the structure of oil-based formulations to improve their therapeutic efficacy substantially. The natural, pure active ingredients are encapsulated within the all-p...

Varun and Ghazal Alagh built a D2C personal care business due to parental stress. Mamaearth now clocks a turnover of Rs. 700 crore. When Varun and his wife Ghazal Alagh were unable to heal their infant son's skin condition with products accessible in the Indian market, they looked deeper. It was discovered that the Indian market was swamped with generic products that were contaminated with poisons and hence could not be used on newborns. Despite the fact that the couple was eventually able to meet their demand by ordering "appropriate" materials from the United States, which was a "inconvenient arrangement," they remained involved in the issue statement. Ghazal explains, "We learned that several poisons that were banned in countries other than India and determined to be detrimental to newborn skin were nonetheless commonly utilised here. That is what prompted us to believe that something should be done about it." Further discussions with...