Haeal offers health & wellness products based on Kerala's Ayurvedic legacy
Haeal is an FMCG brand that is based on Kerala's Ayurvedic heritage. The startup offers a variety of health and wellness products made with natural components like tea tree oil, turmeric, charcoal, vitamin C, and aloe vera. The emergence of the COVID-19 epidemic led many people to embrace healthier lifestyles. Many customers are increasingly interested in learning more about Ayurveda and herbal goods, according to an EY survey, with 40% of Indians prepared to pay a premium for health and wellness items. With the increasing emphasis on healthy living, Ernakulam-based HAEAL finds itself in the limelight. Haeal Pharma, which was founded in 2014, was already active in over five states (Kerala, Karnataka, Uttar Pradesh, Tamil Nadu, and Telangana), with a workforce of over 60 focusing on verticals such as respiratory, cardiovascular, and paediatric divisions. The epidemic caused founder Rahul Mamman Abraham realize that there was a significant need in the market for health...